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Travel Mart India launches online portal for group deals
Anand & Madhura Katti, Mumbai, February 28, 2011

TRAVEL Mart India and its UK-based technology partner El Media launched last week, a new e-commerce portal that offers discounted group deals on hotel, leisure and vacation packages. is currently targeting the domestic market, but deals for inbound travellers will be added from mid-April. “Vendors get group business with upfront earnings out of FITs,” said chairman Manoj Gursahani.


Fresh deals are featured on the portal everyday and are available for about a week. The deals are confirmed once a minimum number of bookings are reached, otherwise the deal is cancelled and customers are not charged. Once confirmed, deals are valid for a minimum of six months.


The site is marketed through social media platforms, advertising campaigns via Google and daily emails to a subscriber database, while a call centre with a toll-free number provides after-sales support. plans to add air tickets, travel insurance and other travel-related products to its offerings in due course.


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