Anand & Madhura Katti, Mumbai (2010-09-16)
TAJ HOTELS Resorts & Palaces has launched a new signature brand Vivanta.
Sixteen Taj hotels are being repositioned as Vivanta hotels. This includes Vivanta by Taj-President, Mumbai and Fort Aguada Beach Resort, Goa.
Taj expects the Vivanta brand to grow to more than 30 hotels with over 5,000 rooms within the next two years.
Taj had tested the market with Vivanta by rebranding three Taj hotels in Bengaluru, Goa and Maldives in the last 20 months.
Vivanta is positioned as a high-end brand, together with Taj and The Gateway. The Gateway brand was launched two years ago.