JAPAN National Tourism Organization (JNTO) and Malaysian Association of Tour and Travel Agents (MATTA) will sign a MoU in Yokohama tomorrow to promote cooperation and exchange of tourism ideas between the two countries.
The signing of the MoU is held in conjunction with MATTA’s technical visit to Japan, which is hosted by JNTO from January 29 to February 3. The delegation of 30, including media members, will visit Tokyo, Yokohama and Sendai.
Mohd Khalid Harun, president of MATTA and leader of the Malaysian delegation, will be addressing more than 100 Japanese suppliers on tourism trends in Malaysia and the growing interest of Malaysian travellers to Japan during B2B meetings in Yokohama and Sendai.
“Muslim travel has huge potential, and it is good to know that JNTO is seriously looking into it,” said Khalid, who added that a major focus of the visit is to build up interest on Muslim travel and tours to Japan.
Adachi Motonari, JNTO Singapore executive director, said: “Having this opportunity to collaborate with MATTA through this technical visit to Japan is very timely as 2013 marks the 40th Year of ASEAN-Japan Friendship and Cooperation. With the signing of MoU between JNTO and MATTA, we hope to increase the number of visitors from Malaysia as Japan expects to receive one million tourists from ASEAN countries in 2013.”
Japan has recorded steady growth in Malaysian visitor arrivals, especially with the implementation of the multiple-entry visa for Malaysians in September last year. Visitor arrivals from Malaysia to Japan set a new record high of 130,300 in 2012, a 13.8 per cent jump from 2010 when arrivals totalled 114,519.