ZAMBIA Tourism Board is in the final stages of sealing a deal with Mumbai-based Blue Square Consultants for market representation in India.
The NTO will raise awareness of Zambia through advertising, roadshows and fam trips for the media and trade. It is also looking at educating travel consultants through a tie-up with Kuoni Academy and an online training programme.
Apart from wildlife, the country’s adventure products and UNESCO World Heritage Site Victoria Falls will also be promoted.
Mato Shimabale, director marketing, Zambia Tourism Board, said: “I think it is the right time to open a representation office in this part of the world as Indian travellers are looking for new destinations.”
Around 25,000 Indians visited the African nation last year, a number that Zambia Tourism Board aims to double over the next two years. Traffic mostly comprises business travel.
“Our target is to attract a lot of leisure and MICE movement. Zambia is co-hosting the UNWTO 2013 General Assembly from August 24 to 29. Almost 1,000 delegates are expected to participate at the event. This shows that we are well positioned to host MICE events,” said Shimabale.
He also shared that an airline may start direct flights between the two countries in the coming months.
Colette Mphande, reservations manager, Amazing Zambia, said: “Our main focus is to collaborate with local partners as they know the market here.”