LEADING DMC Pacific World has established a strategic partnership with a local inbound expert, Kims Travel, to expand into the growing MICE destination of South Korea.
The move is part of Pacific World’s strategic thrust to increase presence in emerging MICE markets.
In 2011, UIA statistics ranked South Korea as the sixth most popular country and Seoul the fifth most popular city for international meetings, topping cities like Berlin and Tokyo.
Founded in 1991, Kims Travel specialises in the arrangement of ground services for large congresses and conferences.
Harsha Krishnan, strategic development director, Pacific World, said: “South Korea is a top-class meetings and incentives destination, and with the expansion of Pacific World into South Korea, we are now able to deliver outstanding experiences to our clients in this new destination.”
Chun C Kim, CEO of Kims Travel and advisor to Pacific World South Korea, commented: “South Korea has become a much-coveted destination for international conferences, meetings and incentive solutions in recent years for its versatility. South Korea is a perfect venue for both small and large functions due to its cutting-edge IT technology, historical and cultural sites of many thousands years and last but not least, K-pop culture spreading like wildfire.”