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New executive director to lead JNTO Singapore
Hannah Koh, Singapore, June 27, 2013


JAPAN National Tourism Organization (JNTO) Singapore has ushered in a new executive director in Hideki Manabe, as predecessor Motonari Adachi returns to Japan for his next appointment. 


Manabe, who arrived in Singapore last week, formally introduced himself yesterday at a reception held by JNTO and attended by travel trade representatives, joking: “I came with the haze.”


The new executive director was last director for railway policy planning, general affairs division, with Japan’s Ministry of Land, Infrastructure, Transport and Tourism.


Meanwhile, Adachi will bid Singapore farewell this Friday after three years of helming the local JNTO office.


He returns to Tokyo to assume the role of senior deputy director, general affairs division, minister’s secretariat within the Ministry of Land, Infrastructure, Transport and Tourism.


Looking ahead, the NTO is collaborating with Expedia on a new consumer campaign, Jalan Jalan Japan, set to launch on July 1.


Targeting single women in their 20s and 30s, the campaign seeks to woo this segment for FIT trips to Japan by highlighting local destinations and activities that are easy on the pocket.


“The yen is dropping now and we hope to introduce affordable shopping and food to women travellers,” shared Kenichiro Ozaki, director, JNTO Singapore. “We’re aiming for 200,000 outbound travellers from Singapore this year, and 10,000 more women travellers per year.”


According to JNTO, preliminary Singapore outbound arrivals to Japan between January and May this year posted 61,600, a 13.6 per cent year-on-year increase over 2012’s 54,202 arrivals.


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