SPICEJET has announced the latest adjustments to its international flight routes and introduced a slew of passenger benefits in order to remain competitive.
According to the airline’s news release last week, SpiceJet is set to launch new routes out of Kolkata to Guangzhou and Hong Kong by end-February, while a new Dhaka service is expected to be introduced in the near future.
SpiceJet will also axe flights on a number of routes to optimise resource allocation: Pune-Bangkok, Varanasi-Sharjah and New Delhi-Guangzhou.
In January, the carrier rolled out SpiceMAX for passengers who purchase premium seats, giving them priority handling, check-in and 10kg extra in baggage allowance. A frequent flier programme was also launched at the same time, offering one free ticket for every six flights and two tickets for every 10 flights rather than mileage.
SpiceJet is further targeting business-class travellers by reconfiguring its Boeing 737 aircraft for more legroom and offering more value-added services. It will also consolidate and expand the existing alliance with Tigerair.
Rajendra Chruiwala, director-eastern region, IATA Agents Association of India, said high fuel costs and airport charges were forcing airlines to optimise aircraft deployment and route operations.
“(Indian carriers) have to strike a balance and constantly rejig their routes in a market that will see increased competition from AirAsia India and Tata-SIA Airlines in the near future,” he commented.