SACC Convec, which manages Shah Alam Convention Centre, Selangor has expanded its portfolio to include event management services.
CEO Shuhainie Shamsudin said the company is keen to produce events under its own name and for other companies in Malaysia or within South-east Asia.
Shuhainie told TTGmice e-Weekly: “We are not setting up a new company; our current human capital is capable of undertaking this new (direction) which goes beyond our traditional role as venue operator and manager.”
For a start, SACC Convec is looking to hold a concert in Malaysia later this year and is in talks with partners in Indonesia to supply artistes. It is also at ATF for the first time to seek partners for events.
Mohd Rawi Abu Bakar, director of sales & marketing of Shah Alam Convention Centre, said the new venture would generate more revenue for the company.
Read more from ATF 2014 in TTG Official Show Daily – ATF 2014