BEST Western International is reaching into key growth markets of Sri Lanka and Bangladesh with a slew of hotels announced for these destinations.
The company will launch its first hotel – a 60-key midscale Best Western property – in Sri Lanka’s capital of Colombo within the next few months.
Glenn de Souza, vice president of international operations for Asia and the Middle East, said: “The potential for tourism in Sri Lanka is huge…International arrivals are multiplying year after year, and with all parts of the beautiful island now open to tourists, the country offers incredible opportunities.”
Best Western had last year announced an agreement with Maple Leaf Hotel & Resorts to manage a 56-room Best Western Plus hotel beside the Dhaka airport, its second hotel in Bangladesh after the 51-key Best Western La Vinci Hotel (TTG Asia e-Daily, November 15, 2013).
It will also launch a 232-room Best Western Plus in the coastal resort town of Cox’s Bazar soon.
Two more hotels – a Best Western with 448 rooms and Best Western Premier with 720 rooms – will likely make their debut in Cox’s Bazar in 2015.
Said de Souza: “Bangladesh is one of the world’s new tiger economies, with strong GDP growth.
“With rising incomes, strong growth in domestic travel, and shortage of internationally-branded hotels, we believe Bangladesh represents a major opportunity for a global company like Best Western.”