PREFERRED Hotel Group has struck out into Myanmar, Vietnam, Kunming and Bintan in a tie-up with Keppel Land Hospitality Management.
This grows the group’s Asian portfolio to 108 properties strong.
Through the collaboration, Preferred Hotel Group will take over representation of Sedona Suites Ho Chi Minh City, Sedona Hotel Mandalay, Ria Bintan Golf Club, Sedona Hotel Yangon and Spring City Golf & Lake Resort Kunming . The first three will be members of Sterling Hotels, while the last two, members of Summit Hotels & Resorts.
Josephine Lim, regional director, South-east Asia, Preferred Hotel Group, said: “This partnership with Keppel Land Hospitality Management is a pivotal turning point as we strive to achieve our goal of strategically expanding our brands in emerging markets across Asia-Pacific.”
“There has been increasing demand among both leisure and business travellers for new options in these destinations, in particular Vietnam and Myanmar, and we look forward to a long and mutually beneficial partnership supporting the growth of both companies across Indochina.”