THOMAS Cook India has rolled out a Fusion Holidays product that combines the price advantage of group rates for fixed departure tours with the freedom for travellers to customise their itineraries.
The aim is to cater to the new market segment of value-conscious customers who demand more choice in travel.
Fusion Holidays itineraries offer a combination of airfare, accommodation in three-star hotels and essential sightseeing. While departure dates and air travel options are fixed, customers can pick all other components from upgraded accommodation and extended stays to add-on sightseeing tours.
Shibani Phadkar, senior vice president & head - leisure travel outbound, products, contracting, operations & tour management, Thomas Cook India, said: “Fusion Holidays brings a unique two-pronged benefit to a new Indian market segment – great value to cater to increasing price sensitivity while respecting the client’s individuality with the flexibility and freedom of personalised options.”
Sajan K Gupta, managing director, Vayu Seva Tours, said: “Indian travellers have always been price-conscious, but since a large number have already travelled once or twice and gained confidence, they now want to be more independent in their choice of activity. Fusion Holidays… (is) a win-win situation.”
Yupha Moonsarn, managing director, Bangkok-based Virgo Virgin Tours, said: “Indian visitors to Thailand are beginning to break the mould by buying flights and hotel nights from tour operators and then shopping for travel add-ons on their own and as per their individual preferences, often diverse, even within a family travelling together.
“Such a new product is meaningful as it would follow a demand pattern set by the customers that the trade has been required to react and adapt to.”