THE Tourism Authority of Thailand (TAT) is courting the Vietnamese market through collaborative promotions on package tours and airfares.
The TAT’s Ho Chi Minh City (HCMC) office has reported an “increasing number of Vietnamese tourists heading to the kingdom” since the end of anti-government protests in Bangkok and the rescinding of the emergency decree on the capital (TTG Asia e-Daily, March 19, 2014).
To promote Thailand as a holiday destination to the Vietnamese, the NTO has participated in a variety of marketing activities in Vietnam such as the HCMC Tourist Festival and Vietnam International Travel Mart, organised the Amazing Thailand Road Show in Nha Trang, and promoted Songkran Splendours 2014 celebrations through online and offline channels.
TAT has also linked arms with Vietnamese tour operators including Vietravel, Saigontourist and Phu Bao Tours, each holding promotions for travellers going to Thailand.
For instance, Vietravel is dangling free SIM cards to the first 500 Vietnamese travellers booking Thai-bound tour packages and, in collaboration with Qatar Airways, a one-million dong (US$47) discount on five-day packages.
Besides tour package deals, TAT has facilitated cheaper airfares in partnership with budget carriers AirAsia and Vietjet Air with Vietnam-Bangkok fares starting from 190,000 dong and US$2 respectively.
Vietnamese media were also hosted on a fam trip to Bangkok, Pattaya and Ayutthaya in March.