DESTINATION Asia Thailand has opened a new inbound India division to bring travellers to the kingdom.
Pornthip Hirunkate, managing director of Destination Asia Thailand, said about the new division: “Destination Asia Thailand sees great potential in the India market, especially at the top end leisure and MICE segments. We have conducted extensive research and believe that we can offer unique travel products for the India market that will also include longer length of stays.”
“Destination Asia is also one of the leading MICE operators in Thailand so we will now be extending that decades of experience to the sub-continent,” Pornthip added.
The company’s inbound India division will not have any equity in any outbound India travel company or provider, with all inbound services to be provided by the respective companies in the 11-country Destination Asia Group, said the DMC in a statement.
According to James Reed, CEO of the Destination Asia Group, the creation of an inbound India division at the DMC’s Thailand office is only the beginning of its attempts to tap the Indian travel segment,
He said: “The Destination Asia Group is expanding rapidly in the Far East and we see the inbound India market as very complimentary to our business model. We will, soon, also be opening ‘inbound India’ divisions in Hong Kong, Singapore, Malaysia, Cambodia and Vietnam and eventually to our other companies in China, Japan, Indonesia, Laos and Burma (Myanmar). The India economy is growing rapidly and we definitely see a top-end market that is complementary to our service model and ‘industry best’ operating standards.”
Rajesh Nair has been appointed as general manager/India to head the team. He has extensive experience in the inbound India market and been living in Thailand for eight years.