THREE of the Philippines' biggest associations have merged their health and wellness events under the roof of the Second International Beauty, Health and Wellness Expo to be held in Manila end of August, indicative of a rising trend in event mergers.
Coming under the Expo umbrella are the Philippine Chamber of Commerce and Industry's (PCCI) Philippine Health and Wellness Conference and Happiness is Wellness Festival, and Management Association of the Philippines' (MAP) and People Management Association of the Philippines' (PMAP) National Wellness Summit.
“This is the biggest collaboration we have had in our 13 years of operations,” said Expo organiser Mitch Ballesteros, who is also CEO of Ex-Link Events.
Apart from the big three, other industry movers and shakers have also linked their own events to the Expo.
Ballesteros said the trend of merging events under one roof is growing as the expertise and resources of organisations can be unified for a wider local and global reach.
“Collaboration is more practical and affects more people," said Emy Chavez, president, Philippine Council for the Advancement of Association Executives (PCAAE). "It's like outsourcing. You also need people to help market your own ideas and initiatives…There's strength in numbers.”
PCAAE, for instance, has tied up with Makati Business Club (MBC) to introduce the latter's Integrity Initiative to PCAAE members in a session in October. "We are trying to convince all associations that form part of PCAAE to scatter the principles of integrity and MBC has a big part in it", said Chavez.