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Louvre Hotels Group to bring budget brands to India
Rohit Kaul, reporting from SATTE, New Delhi, January 30, 2015

LOUVRE Hotels Group (LHG) is looking to introduce two new budget brands, Premiere Classe and Campanile, in India this year.


“We will be opening Premiere Classe and Campanile hotels in Tier Two and Tier Three cities and none of these properties will be opened in metro cities. We are in talks with a few hotel owners for management contracts and we expect to finalise some deals soon. We are expecting to open four to five budget hotels by this year-end,” said Shashi Razdan, director of sales & marketing – South Asia, LHG.


LHG, which currently has 16 properties operating in India under the Royal Tulip, Golden Tulip and Tulip Inn brands, did not reveal the cities the new properties will be launched in.


Also in the group’s expansion pipeline in India are Golden Tulip Vasundhara, Golden Tulip Neemrana and Royal Tulip Luxury Resort Kufri – Shimla, which will open by April this year.


Meanwhile, LHG is also foraying into its second South Asian market after India with the debut of Royal Tulip Luxury Resort Cox Bazaar in Bangladesh in April.


Razdan said: “We are looking to position ourselves among the leading hotel chains in the country with these new launches. The company is aggressively expanding in the next few years across South Asia thereby increasing its market share and establishing itself as a leading hospitality chain in the region.”


“We are also considering entering other Asian markets like Nepal, Maldives and Indonesia.”

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