AUSTRALIA-BASED StayWell Hospitality Group is set to open its maiden Park Regis property in the pink city of Jaipur.
The 72-room Park Regis Jaipur, which is currently known as Holiday Inn Jaipur, is scheduled to begin operations with its new identity on July 2, following a refurbishment.
The hotel group signed a long-term franchise agreement with Craft Palace Hotels, which owns the property, to introduce its second brand in India.
Park Regis Jaipur is the first of 11 hotels StayWell is looking to open in India by early 2016. “The mid-market is growing much quicker than the luxury segment in India, so a lot of our future new openings will be under the Leisure Inn brand,” said Rohit Vig, managing director of StayWell Hospitality Group in India.
StayWell presently has two hotels bearing the Leisure Inn name.
It is also in talks to acquire a hotel group, which will make it the third-largest hotel group in India, but details are still under wraps.
Separately, StayWell is also introducing a new boutique brand along the lines of Starwood Hotels & Resorts’ W, with its first property scheduled to open in London next year.
Vig revealed that the group will probably bring the new brand to India by end-2016.