INDIA based KW Conferences has won the bid for the 14th Asia Oceania ORL-HNS Congress 2019 which will coincide with the 71st Annual Conference of The Association of Otolaryngologists of India, taking place in Hyderabad from January 9 to 13.
The PCO has tied up with the Association of Otolaryngologists of India and the Asia Oceania Association of Otorhinolaryngology-Head & Neck Surgery Societies to organise the congress.
The bid for the event - regarded as the region's foremost ENT scientific gathering – was first initiated in Taiwan, where the congress was last held from March 19 to 22, 2015.
Monimita Sarkar, managing director of KW Conferences, told TTGmice e-Weekly that the bid process was a "quiet and complex procedure because there were about four (other) agencies that the organisers had met".
The organising committee eventually chose to go with KW Conferences based on the PCO's track record, expertise and detailed sponsorship plans for the congress, revealed Sarkar.
Sarkar added: "The fact that we are the first officially accredited PCO in the country and our extensive experience of over 24 years played a major role in helping us to win the bid. We also proposed innovative marketing strategies to engage delegates."
The five-day congress will be enriched with workshops, live surgeries, plenary and parallel technical sessions, industry exhibits and e-poster presentations. More than 5,000 delegates from Asia, Australia, North America and Europe are expected to participate.
KW Conferences is actively promoting the congress through its partners and local chapters of the association overseas.
Sarkar believes that the congress will benefit Hyderabad's medical and MICE industries. The Indian city houses a number of speciality hospitals and the world-class Hyderabad International Convention Centre.
She elaborated: "(Scoring a major conference for Hyderabad) puts the city back on the map as a favoured MICE destination and provides an opportunity for healthcare professionals to be actively engaged with international participants and very senior doctors from across the country."
India last hosted the congress 1987.