CARLSON Rezidor hotel group, in partnership with Bestech Hospitalities, is set to launch its Radisson Red lifestyle brand in India with a property in Mohali in May next year.
The property will have 160 rooms, a bar and a restaurant, and like all Radisson Red hotels, is positioned to appeal to millennials with features like using an app for room entry.
Raj Rana, CEO, South Asia, Carlson Rezidor, said: “Radisson Red is a brand that we are looking to (locate in mixed-use developments), for example in a shopping or office complex, which means a better and quicker return on investment.”
Commenting on further expansion plans, Rana said: “We would like to open 15-20 properties under the Radisson Red brand in India in the next five years near metro locations. We are also considering secondary Indian cities.”
He adds that the midscale segment will be their key focus with 50 per cent of their pipeline catering to that category.
The group is also expecting to open a second Radisson Red property in New Gurgaon and is in the process of establishing partnerships for this project.