Beijing-based tour operator Bespoke Travel Company is set to enter the Japanese market, its first outside China, with a presence in Tokyo and Kyoto come spring 2017, according to its founder and CEO Sarah Keenlyside.
Bespoke, which produces private city experiences for contemporary travellers, had in 2015 identified New York and Tokyo as potential destinations for expansion.
“It is competitive, but Japan is a promising market with Tokyo hosting the 2020 Olympic Games and because of demand from our travel agent partners and customers from Europe and the US,” said Keenlyside.
On where else the company is looking to expand to, she said Chengdu is likely as it is growing in popularity and connectivity has improved there.
Within China, Bespoke currently has a presence in Xi’an and Shanghai besides its Beijing headquarters, which first began operations in 2009.