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Accor forays into Bangladesh with two Novotel hotels
Shekhar Niyogi, Kolkata, November 6, 2012

ACCOR will beef up its South Asian portfolio by opening two Novotel properties in Bangladesh, marking its debut into its 17th market in Asia-Pacific with the addition of over 350 rooms in the country’s two largest cities.


“The two properties, which are new builds, will add much-needed hotel inventory to Bangladesh's two largest cities including the capital – Dhaka – and Chittagong,” said Michael Issenberg, chairman and COO, Accor Asia-Pacific. “We see Bangladesh as a tremendous opportunity for expansion, given the country’s growing manufacturing presence in the region.”


He added: “We are well on track to achieving our target of operating 700 hotels across Asia-Pacific by 2015, which includes a targeted network size of around 90 hotels in South Asia.”  


Accor Asia Pacific, vice president, communications, Evan Lewis, told media that Accor is also looking into opportunities in Sri Lanka and Myanmar.


The 185-room Novotel Dhaka Gulshan Avenue will be located in Dhaka’s diplomatic and business district of Gulshan, about 13km from the international airport. The hotel will feature state-of-the-art conference facilities, two restaurants, a bar, a swimming pool and a gym.


The 170-room Novotel Chittagong will be located in the main business district of Chittagong, approximately 30-35 minutes from the international airport and within easy reach of the main Export Processing Zones and the port. Part of a mixed-use complex, the property will offer three F&B outlets, a swimming pool, a fitness centre, a sauna and a spa.


Welcoming the launch of two international-standard hotels, Syed Ghulam Qadir, general manager, Galaxy Holidays Bangladesh, said: “We get a fair share of corporate and business travellers, so we also want (an increasing) higher-end room capacity to encourage leisure travellers to visit the two key cities in the country more frequently.”

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