N Nithiyananthan, Kuala Lumpur
(24th Sep 2003)
THE Jammu & Kashmir (J & K) state government and industry tourism representatives met with the Malaysian Association of Tour & Travel Agents representatives in Kuala Lumpur on September 23, to discuss ways Malaysians could be encouraged to travel to the state.
One of the initiatives out forward is a familiarisation tour organised by the state government for Malaysian travel agents and media by November.
J & K government secretary tourism, Mr Najamus Saqib, said: “More than 20 groups from Malaysia visited this year.
“After a steady downturn in arrivals since the late 1980s, there had been an upturn this year. There were 165,000 arrivals to the Kashmir Valley this summer, an increase of 300 per cent from 2002.”