Monday . June 17 . 2019
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Lion City reveals targets
Singapore  (2006-01-26)

SINGAPORE has set its sights on 9.4 million visitor arrivals and S$12 billion (US$7.4 billion) in tourism receipts this year, representing a six per cent and 11 per cent increase respectively, over what was achieved in 2005.

The 2006 targets are in line with the Singapore Tourism Board's (STB) long-term goal of 17 million arrivals and S$30 billion by 2015.

STB's chief executive, Mr Lim Neo Chian, said: "To maintain our tourism receipts growth momentum, we will put more emphasis on driving higher tourist spend this year, even as we try to get more visitor days out of our current stock of hotel rooms."

Plans in the pipeline include phase two of the Uniquely Singapore brand campaign "Unique, Personal Experiences" and a new MICE (Meetings, Incentives, Conventions, Exhibitions) marketing campaign to be launched this quarter.

The STB will also work closely with hoteliers on the hotel room supply in Singapore to ensure that it will keep pace with the demand.

Last year, Singapore hotels recorded S$1.2 billion in room revenue. Average room rates grew 12 per cent over 2004 to reach an estimated S$136; while average occupancy rate were 84 per cent, posting a 3.4 percentage points increase over 2004.

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