Mimi Hudoyo, Jakarta (2008-03-14)

SULTAN Hotel Jakarta, part of Singgasana Hotels & Resorts, has rejoined WORLDHOTELS under its Deluxe Collection brand.

Sultan Hotel Jakarta, then the Jakarta Hilton International, was a member of WORLDHOTELS (SRS then) in 1999. It wants to..." />
 
Thursday . June 27 . 2019
         
 
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Former Jakarta Hilton rejoins WORLDHOTELS
 
Mimi Hudoyo, Jakarta (2008-03-14)

SULTAN Hotel Jakarta, part of Singgasana Hotels & Resorts, has rejoined WORLDHOTELS under its Deluxe Collection brand.

Sultan Hotel Jakarta, then the Jakarta Hilton International, was a member of WORLDHOTELS (SRS then) in 1999. It wants to create more international awareness and generate business through the WORLDHOTELS.

Singgasana Hotels & Resorts COO, Mr Nizar Sungkar, said: “It did not work then, but we have learnt our mistake. We joined the network but were a passive member.
“This time, we have dedicated two special staff to man the booking engine and communicate actively with WORLDHOTELS Asia-Pacific, and within two months (since joining in January), we have started receiving bookings through WORLDHOTELS.”

WORLDHOTELS vice-president Asia-Pacific, Mr Roland Jegge, who was in Jakarta to announce the new member yesterday, said for members to benefit they should not undercut the rate in other channels of distribution.

“Upload the contract rates for corporate clients, so that when an executive of that company looks for a hotel the contract rate for the company appears.
“Hotels must also communicate actively with us, send information and promotional materials.”

Mr Sungkar expected WORLDHOTELS to generate at least five per cent of its business. The 694-room Sultan Hotel Jakarta has achieved an average occupancy of 68 per cent and an average room rate of between US$75 and US$95 so far this year.

WORLDHOTELS members in Indonesia include The Ayodya Resort Bali, also under Singgasana Hotels & Resorts, and Intan Lagoon Resort, Bintan.

 
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