Bangkok (2008-04-01)

THE Mekong Tourism Office (MTO) is developing a destination brand.

It will be used in the planned Visit Mekong 2010 year campaign, whose slogan is "The Mekong: Explore Asias Last Frontier".

MTO senior advisor, Mr Peter Semone, said the campaign ..." />
 
Thursday . June 20 . 2019
         
 
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Mekong prepares for destination campaign
 
Bangkok (2008-04-01)

THE Mekong Tourism Office (MTO) is developing a destination brand.

It will be used in the planned Visit Mekong 2010 year campaign, whose slogan is "The Mekong: Explore Asia's Last Frontier".

MTO senior advisor, Mr Peter Semone, said the campaign “intends to focus on Mekong as a nature-based, eco-friendly, culturally exotic destination.

“(This is) very much in the spirit of community-based tourism, which features prominently in the Greater Mekong Sub-region (GMS) tourism strategy and the national tourism strategies of the seven member destinations of the Mekong."

The GMS member countries are Cambodia, Laos, Myanmar, Thailand, Vietnam and China's Yunnan and Guangxi provinces.

 
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