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Tuesday . June 25 . 2019
         
 
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Meet the new face of French tourism
 
Singapore (2009-02-12)

MAISON de la France (French Tourism Board) has introduced a new brand, France, to enrich and renew its image.

The new brand's logo design is a fluid feminine figure expressing liberty, authenticity and sensuality. It's tagline "Rendez-vous en France" is an integral part of the logo.

Since January, all the NTO's online and offline communications towards the consumers, the travel trade and the media across the world have carried the new logo.

The rebranding is in line with France's 2020 strategy to enhance the importance of its hospitality industry and rejuvenate its diverse yet rich offerings.
 
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