Sharon Desker Shaw, Singapore (2009-10-21)

ASIA's travel sector is lagging changes that have reshaped consumer demand in Australia and New Zealand.

New Zealand-based buyers Penny Henderson and Ray Aucott said travellers from both markets tended to ..." />
 
Monday . June 17 . 2019
         
 
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Reporting live from ITB Asia 2009, Singapore
 

Message to Asia: move with consumer demand

Sharon Desker Shaw, Singapore (2009-10-21)

ASIA's travel sector is lagging changes that have reshaped consumer demand in Australia and New Zealand.

New Zealand-based buyers Penny Henderson and Ray Aucott said travellers from both markets tended to be "independent, activity-focused, experienced" and were looking to participate in local experiences for a better sense of the destination visited.

While visitor numbers may be small compared to Europe and other markets in the region, Henderson of Fathom Asia said both markets produced enviable average stays of between seven and 14 days.

But having long catered to American, European and Japanese group series, the region's suppliers were at a loss dealing with travellers with a different set of needs, according to Aucott.

"The tour packages from the 60s and 70s where you lay on the beach, have a cocktail that is not the market anymore. There are travellers who want it but they are in the minority," said Aucott, who handles product development for Pack Ya Bags.

Pack Ya Bags and sister company Fathom Asia specialise in activity-based holidays loaded with local flavour.

The operators tailor activities to travellers' needs, from high-energy itineraries that include travelling down the spine of Argentina on motorbikes, a new bestseller for Fathom Asia, to more mellow options such as participation in an art or cooking course.

- Read more in TTG Asia soon

 
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