Thursday . June 20 . 2019
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Reporting live from ITB Asia, 2009

PATA's green pitch

Sharon Desker Shaw, Singapore (2009-10-22)

PATA is moving, albeit belatedly, in making travel and tourism a more sustainable and earth-friendly force with the launch at ITB of a series of educational initiatives for the industry.
The group's secretary and treasurer Anthony Wong said the launch of its Best Practice Guide to Sustainable Tourism aimed to help the industry balance the opposing demands of profit and social responsibility.

Wong said PATA was seeking to lead by education and example of best CSR practices.

 "This is not just good for the bottomline but consumers in the US and Europe are starting to demand this. If the industry is not aware, they could soon find themselves out of the game," warned the longtime sustainability advocate, who is the group managing director of Malaysia's Asian Overland Services. Wong also pioneered the launch of Malaysia's first zero-waste hotel, the Frangipani in Langkawi.

"The whole tourism supply chain has to be involved. But we have to show them how to save water and energy, deal with waste and community involvement."

Going forward, all PATA events will adhere to sustainability principles, beginning with simple measures such as dispensing bottled water and printed materials for water jugs and thumb drives instead.

- Read more in TTG Asia soon

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