Karen Yue, Singapore (2009-10-23)

FOUR-STAR Milan Hotel in Moscow, a first-time participant at ITB Asia, aims to boost its Asian business.

Asians currently form 30 per cent of the 300-room clientele, with Vietnam, Japan and South Korea being key source markets, enjoy..." />
 
Monday . June 17 . 2019
         
 
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Reporting live from ITB Asia 2009
 

Milan Moscow wants Asians

Karen Yue, Singapore (2009-10-23)

FOUR-STAR Milan Hotel in Moscow, a first-time participant at ITB Asia, aims to boost its Asian business.

Asians currently form 30 per cent of the 300-room clientele, with Vietnam, Japan and South Korea being key source markets, enjoying direct airlift to Moscow.

Head of sales Sergey Fomichev said: "Asia is huge and its combined population is far bigger than Europe's. We want to groom Malaysia and China into our top source markets, with contributions from other Asian markets."

The hotel has created an Asian menu and caters to Muslims by providing a Halal menu at its restaurants, prayer rooms and free transfers to any of Moscow's five mosques every Friday.

Fomichev added that the hotel would meet Asian service standards. "Most hotels in Moscow benchmark their service standards to European standards, which are not as high as Asian hospitality levels. Asians are conditioned to high levels of service in their own countries and tend to expect the same service quality wherever they go."
 
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