Wednesday . July 17 . 2019
         
 
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A&K ventures into MICE
 

Ollie Quiniquini, reporting for TTGmice, Bangkok (2010-10-12)

INDIAN luxury travel operator, Abercrombie & Kent (A&K), recently established a full-fledged MICE division, handling groups and events out of India.

Vicky Soin, A&K's general manager outbound (MICE), expects to have a full team in place by December. Already, the division has handled three incentive groups one to Malaysia and two to Thailand and has another scheduled for the US later this year.

“We will go full blast into marketing and promotions to get the A&K brand known down the line and among corporates. It is important for us to build brand awareness.”

While A&K's MICE division will definitely handle incentive groups, Soin said the medium-term plan was to mine the corporate world for conferences and business events such as product launches. The division will eventually set up an events team to handle such projects.

 
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