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Ayala Land ditches Kukun for Seda, announces plans for more mixed-use expansion
Rosa Ocampo, Manila, January 8, 2013

PHILIPPINE property developer Ayala Land will raise the curtain on its first four Seda boutique hotels in the Philippines, starting with Seda Bonifacio Global City (BGC). Its urban lifestyle brand was formerly called Kukun.


The 179-room Seda BGC soft opened last month across from the Makati CBD, while the 150-key Seda Centrio in Cagayan de Oro also soft opened last month. Both are expected to be fully operational by end-January.


Two more Seda properties – Seda Abreeza in Davao and Seda Nuvali in Santa Rosa, Laguna – will begin welcoming guests by the first quarter and end-2013 respectively, bringing the total number of Seda rooms to 665.


Junie Jalandoni, senior vice president, Ayala Land, told TTG Asia e-Daily: “(Seda BGC’s) amenities and rooms are even better than some of the more established hotels on the market. We’re trying to be the best in our class in every location we’re at.”


He said there would be more Seda hotels where Ayala Land developments are, to be unveiled over the next few years. “Before, we offered a shopping mall and office development package. We're now complementing that with Seda hotels,” Jalandoni explained.


The name Seda means ‘silk’ in Spanish. Ayala Land had originally preferred the name Cocoon, but settled for the stylised Kukun, as the former had already been taken by another Manila boutique hotel.

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