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Hotelbeds extends reach in Greater China
Cheryl Tan, Hong Kong, February 6, 2013

ACCOMMODATION provider Hotelbeds is building up its presence in Hong Kong and China by investing in local teams for both contracting and sales, while also offering destination services popular with the two markets.


At a media presentation yesterday, Hotelbeds’ regional director for Greater China, Adam Krzciuk Kuna, said “dynamic packaging products that the end consumer can create by themselves”, such as airport transfers and one-day city tours, were the most popular destination services among travellers from Hong Kong and China.


He added that the top outbound destinations from China were South Korea, the UK, Spain, Brazil, Taiwan, Italy, Germany, Singapore, Russia and Japan.


Kuna stressed the importance of providing a diverse range of hotel options for travel consultants in Hotelbeds’ online database, as well as continued investments in IT tools to support sales.


In addition to providing travel services tailored to the markets, Kuna also said that setting up shop in a city was important to develop that “local touch”, which helps to build and maintain relationships between the company and its clients.


“We need people who speak the same language and understand the same culture,” he explained.


Hotelbeds, which has an online database of over 50,000 hotels in 183 countries, also plans to reinforce its relationships with clients in the Middle East, Asia, Australia and Pacific Islands. It currently has local teams operating across 47 countries, including Hong Kong, Shanghai and Singapore.

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