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Airphil Express is reborn as PAL Express
Manila, March 18, 2013
 

AS PART of a strategic move to align service standards with Philippine Airlines (PAL), Airphil Express is now officially PAL Express, effective March 15.

 

PAL Express will don PAL’s sunriser livery and logo on its tail and fuselage, and offer passengers full service including free refreshments, reading materials, etc.

 

The carrier’s frontline staff are undergoing training to ensure PAL and PAL Express customers receive the same standards of service. Policies, procedures and standards are also being adjusted.

 

However, a press statement said the two carriers “will remain distinct and independent airline companies”.

 

Ramon S Ang, president, PAL, said of PAL Express’ rebranding: “It’s not just a name change, but an alignment of two standards into one. With this rebranding, PAL and PAL Express will be full-service carriers in terms of service, but LCC in terms of managing costs.”

 
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