SMX Convention Specialist Corp, which operates convention centres in Manila and Davao, has unveiled a set of new services to boost event registration and communication efforts for show organisers.
Offered under the label SMX i-Connect, one of the two new services is an event registration system that will generate QR codes on delegate badges which can be used by show organisers to track attendance and to enable the exchange of business information between exhibitors and trade buyers at shows.
The second service is a push advertising platform that delivers show information to participants via SMX-developed event microsites. The platform will carry exhibitor listing, event schedules, floor map of the event and useful concierge information.
SMX i-Connect services are available to show organisers for a fee.
The event registration system costs 60,000 pesos (US$1,455) for exhibitions with up to 300 exhibitors and 3,000 badges or for conventions with no more than 1,000 delegates and 1,500 badges.
A joint convention and exhibition package with 1,000 delegates, 300 exhibitors and 3,000 badges will cost 90,000 pesos.
Charges apply for additional participants.
The push advertising platform alone costs 80,000 pesos, inclusive of Wi-Fi service. When contracted with the event registration system, charges for the communications service will be reduced to 60,000 pesos.
“These are value-added services for our clients, and to our knowledge no one (in the Philippines) has (provided such an event registration system) so far,” said Marivic Marquez, assistant vice president for sales and marketing at SMX Convention Specialist Corp.
Marquez said the event registration service would greatly facilitate business lead retrieval, while the push advertising package, which includes design and development of an event microsite, would allow show organisers to generate more revenue and give their sponsors greater exposure.
The company expects acquisition of the new services to come in July, and is offering a 20 per cent discount to its first 10 clients.
Besides SMX i-Connect, SMX is also helping to put event organisers in touch with accedited teambuilding and public speaking specialists and travel and tour service providers, and offering special rates for recreational facilities within the SM Mall of Asia which sits next door to SMX Convention Center in Manila.