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Jin Jiang Inn breaks into the Philippines
Rosa Ocampo, Manila, May 27, 2013


CHINA'S Shanghai Jin Jiang International Hotels is debuting in the Philippines with two Jin Jiang Inns in prime Metro Manila locations, due to launch by 2014.


The 95-room Jin Jiang Inn Ortigas, located beside Richmonde Hotel in the Ortigas CBD and shopping area, will open this year while the 70-room Jin Jiang Inn Greenbelt will open in late 2014 opposite New World Makati Hotel at the Makati CBD and shopping centre.


Oishi snacks manufacturer Liwayway Group, Injap Investments and Simon Paz Steniel Realty and Development own the two properties.


Oliver Rey-Matias, vice president of Liwayway Group, said the two budget hotels would be marketed to Chinese and domestic travellers as “value-for-money boutique business hotels near the CBD” and noted that guestrooms would not be “the usual Spartan kind”.


“Long-term, we expect tourists from South-east Asia and China. They are getting richer, have (higher) disposable incomes and want to travel often. We see the Philippines as an alternative to Phuket, Hainan and Vietnam,” he added.


Rey-Matias shared that there have been applications from several investors in the provinces of the Philippines to franchise the brand. Local company CSI Hotels is the master franchisor of Jin Jiang Inn in the Philippines.


“Once the Jin Jiang Inns are operational and we feel there is a demand for an upmarket hotel, then we will consider adding a Jin Jiang Hotel,” he said, referring to Jin Jiang’s five-star brand.


Asked why the Chinese hotel company chose to establish in the Philippines, Rey-Matias remarked that it could be because Jin Jiang is familiar with Liwayway Group, which has had snack factories in Shanghai since the early 1990s.


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