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Archipelago reveals new HARPER Hotels brand
Mimi Hudoyo, Jakarta, July 23, 2013
 

ARCHIPELAGO International this week unveiled the new HARPER Hotels & Resorts brand, with the first property due to open this summer in Kuta, Bali.

 

Seven more are in an advanced stage of construction in Bandung, Banjarmasin, Bogor, Makassar, Samarinda, Surabaya and Jogjakarta.

 

An upper mid-scale brand, each HARPER Hotels & Resorts brand property will have 100 to 250 guestrooms and be located in either city or resort locations. Rooms will be a minimum bay size of 28m2 and 40m2, while suites will be 1.5 times bay size.

 

All HARPER Hotels will have a Rustik Bistro & Bar offering French and Indonesian home comfort foods, such as beef rendang and beef bourguignon, wine and cocktails.

 

HARPER Hotels in city locations will feature also executive floors with club lounges and ladies-only rooms.

 

Archipelago International’s vice president sales and marketing, Norbert Vas, said: “In our increasingly anxious world, people want comfort and functionality. It’s no secret that today’s guests want to be reminded of home and feel cocooned (when they stay in a hotel).”

 

Vas pointed out: “Travellers today do not use the working desks provided in the room much. After a long day of business, they work and eat on the sofa or even in bed.

 

“The rooms in all HARPER Hotels will not have desks. Instead, they will all have comfortable sofas and high coffee tables – bigger and higher, so guests can eat and work at the same time while sitting in a sofa.”

 

The new hotel concept targets Indonesia’s growing number of international arrivals and the more sophisticated domestic travellers, according to Vas.

 

 
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