MARKETING company Travel Link Marketing (TLM) had been appointed China representative for the Malaysia Convention & Exhibition Bureau (MyCEB).
TLM, which has offices in Beijing, Shanghai and Guangzhou, plans to open a new office in Chengdu.
TLM provides a strong local team that understands the goals and objectives of MyCEB, and possesses the capacity and expertise to develop leads and provide an extensive network of China’s business event stakeholders, according to a press statement by the bureau.
Zulkefli Sharif, CEO of MyCEB, said: “This advancement into China is in line with Malaysia’s growing business events industry.
“We are confident that this partnership will further assist us in our mission to position Malaysia as Asia’s business events hub.”
Malaysian Inbound Tourism Association deputy president, Adam Kamal, said: “Setting up representative offices in China is a smart move as China is too big a destination for MyCEB to cover on its own. Being a local company, TLM will know the market requirements, the trends and have good contacts with corporate companies and MICE operators in China.
“China has a lot of business tourism potential. It is an important MICE market for Malaysia due to direct flights and close proximity.”
Reliance Sightseeing general manager, Fu Kei Cheong, said Malaysian MICE players pursuing the Chinese market would benefit from this appointment as business leads from TLM to MyCEB would be shared with local industry partners.