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Accor leads Philippine expansion with Manila debuts
Rosa Ocampo, Manila, August 5, 2013

ACCOR is strengthening its presence in Manila with the addition of two new hotels to the Philippine capital city next year – the Mercure Manila Ortigas and Novotel Manila Araneta.


The two properties will join the existing Sofitel Manila Plaza.


Said Patrick Basset, senior vice president, Accor Thailand, Vietnam, Cambodia Laos and the Philippines: “Accor is well in place to expand our network into other key business and leisure areas such as Cebu and Davao.”


Basset added that Accor was “actively seeking more development opportunities in key cities and secondary cities” as the Philippines continues to enjoy economic growth and political stability.


The stronger demand from the domestic market for international standard accommodations, especially in the midscale and economy segments, also presented additional opportunities for expansion.


Basset is aiming to introduce other Accor brands in the Philippines, such as the higher-end Sofitel So, Pullman, MGallery, and the economy ibis, ibis Styles and ibis budget “to cater to different markets, from economy to luxury”.


Set for launch in 1H2014, the 150-key Mecure Manila Ortigas is located in the heart of the emerging central business district of Ortigas centre, and will offer meeting rooms, an all-day dining restaurant and gym.


On the other hand, Novotel Manila Araneta will become the only branded hotel in Cubao, Quezon City when it opens its 401 rooms and suites in 2H2014. The property will offer conference facilities including a 1,000m2 pillarless ballroom, F&B outlets, a swimming pool and gym.

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