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Carlson Rezidor goes big in Philippines with Park Inn brand
Rosa Ocampo, Cebu, November 5, 2013

CARLSON Rezidor Hotel Group has partnered mega developer SM Hotels and Conventions to affix its mid-market brand Park Inn by Radisson to at least 10 more hotels in the Philippines.


Lyle Lewis, vice president – Philippines and Japan of Carlson Rezidor Hotel Group and general manager of Radisson Blu Hotel Cebu, said: “SM is identifying five new sites and pursuing five additional locations for Park Inn by Radisson, highlighting the strong mutual intent to grow the presence of the brand over the next five to eight years.”


Locations under consideration include Iloilo, Bacolod and North EDSA in Manila. Lewis added that the brand’s colourful and innovative design is a good fit for all primary, secondary and tertiary cities in the Philippines.


The two companies will also launch the 150-room Park Inn by Radisson Clark in Pampanga, which opens in 2016 beside SM Mall of Asia and SMX Convention Center.


Elizabeth T Sy, president of SM Hotels and Conventions, commented: “Park Inn by Radisson is a hotel brand that appeals to the domestic market of 35 million travellers, which is also our target clientele for SM Mall.”


She explained that the management agreement for Park Inn by Radisson Clark reflected the company’s vision of providing a mid-scale hotel brand alongside its SM mall and convention centre.


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