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Accor scales up in Malaysia
S Puvaneswary, reporting from ASEAN Tourism Forum 2014, Kuching, January 21, 2014

ACCOR will ramp up its portfolio in Malaysia from eight properties to 25 hotels in 2017, making it the country's leading international hotel operator. 


By 2017, there will be a Pullman in Port Dickson and one Novotel each in Malacca, Taiping and Klang; one Ibis in Kuala Lumpur’s city centre and nine Ibis Styles across Malaysia; as well as Mercures in Kota Kinabalu, Kuala Lumpur and Selangor.


In this year alone, Accor expects to open at least four hotels in Peninsular and East Malaysia. These include Novotel Melaka, Mercure Kota Kinabalu Eton, Ibis Styles Sandakan Waterfront and Ibis Styles Ipoh. The last is the latest addition to the Accor family in Malaysia, soft opening this month with 113 rooms.


Gerard Guillouet, senior vice president for Accor Malaysia, Indonesia and Singapore, told TTG Asia e-Daily: “The mix of hotel segments in our pipeline indicates that we will continue to have a well-balanced network in 2015 with a total of 20 hotels, of which 15 per cent will be upscale, 40 per cent midscale and 45 per cent economy. The network will also be geographically balanced.”



Read more from ATF 2014 in TTG Official Show Daily – ATF 2014


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