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Putrajaya International Convention Centre aims higher
S Puvaneswary, Kuala Lumpur, February 27, 2014

THE management of Putrajaya International Convention Centre, a 25-30 minutes drive from Kuala Lumpur International Airport, is actively seeking more international corporate business and aims to turn the centre into a renowned venue for international congresses, conferences and meetings.


The centre’s CEO, Badlishah Ahmad, said key international target markets are Greater China, regional markets, Europe and the US, and to achieve global reach PICC will join the Malaysia Convention & Exhibition Bureau in its overseas trade show participation.


Badlishah said China is on PICC’s radar due to good air connectivity and friendly bilateral relations between the two governments, which will result in government-led events.


He added: “With Putrajaya being the administrative capital of the nation and PICC’s convenient location, the centre will be a natural choice for meetings, conferences and congresses.


“We can comfortably accommodate mega events of up to 8,000 delegates. We are the biggest conference and congress facility in the country and the only facility with a Head of State room for 180 pax.”


So far, the centre has secured one event from China this year. The International Chinese Film Festival, to be held from May 5 to 8, is expected to attract more than 2,000 delegates from China, said Badlishah.


To capture more business from China, the centre will work closely with event specialists strong in the market.


Badlishah added: “We are not just a venue provider, we can also assist with arrangements within Putrajaya for tours, transportation, hotels and entrance fees. We act as a one-stop centre.”

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