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Inaugural OIC forum on Muslim tourism to kick off in June
Mimi Hudoyo, Jakarta, May 15, 2014
 

INDONESIA will host the first international forum on Muslim tourism among the members of the Organisation of Islamic Cooperation (OIC) on June 1-2 in Jakarta.

 

The 1st OIC International Forum on Islamic Tourism will discuss the prospects and challenges facing this industry, touching on subjects including the growing contribution of Islamic tourism in socio-economic development; the strategy behind the successful integration of Islamic values in tourism activities; as well as product and service delivery, and branding and positioning strategies in marketing Islamic tourism.

 

Sapta Nirwandar, vice minister, Ministry of Tourism and Creative Economy, said: “The world’s Muslim population accounted for 6.9 billion or 23.4 per cent of the total population in 2012, with total spending on halal food and beverage of US$1.1 billion (17 per cent of total  annual spend). Muslim travellers spent US$137 billion on travel in 2012.”

 

Sapta said while other countries without Muslim majorities like South Korea and China were investing in Muslim-friendly products, it was about time members of the OIC worked on developing the market.

 

Speakers at the conference will include Fatou Mas Jobe-Njie, Gambia’s minister of tourism and culture; Mohamed Nazri bin Abdul Aziz, minister of tourism and culture for Malaysia; Manabu Sakai, vice minister of land, infrastructure and transport Japan, and representatives of different businesses.

 
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