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First Courtyard in South China looks to Pearl River Delta for MICE business
Karen Yue, Singapore, July 9, 2014

THE new Courtyard by Marriott Boluo in Huizhou, China, will look to Guangzhou, Shenzhen and Hong Kong as its main markets for business event bookings.


In an email interview with TTGmice e-Weekly, Kevin Gong, general manager of the 234-key hotel which is outfitted with seven meeting rooms, said his team will pursue corporate clients such as Samsung, LG, Sony and Coca-Cola based in Huizhou.


Gong also expects to “see interest from local government agencies”.


However, Gong admits that the pursuit of corporate events will be a challenging one in the first year of operations, as “Boluo is still more of an agriculture-focused county, as opposed to a more event-heavy industry like manufacturing”.


Currently, the hotel’s event facilities receive more bookings for weddings.


“That said, Courtyard by Marriott Boluo enjoys a prime location, and coupled with the city developments in the area, it has great potential in becoming a business event destination. The current airport in Huizhou is slated to open to civilian flights at the end of 2014, while the Shenzhen-Guangzhou MTR (expected to be complete within the next two years) will soon provide connectivity between the two cities. We certainly expect more bookings in time to come,” he added.


He also revealed that the hotel might expand its sales and marketing efforts in the corporate market should there be further city and industrial developments by the government.


Besides offering 1,405m2 of meeting venues that are equipped with modern audiovisual technology and high-speed Internet access, Courtyard by Marriott Boluo also houses two restaurants, a well-equipped fitness centre, an indoor swimming pool with a dry steam room, and an outdoor pool, among others.

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