PULLMAN Kuala Lumpur Bangsar will continue leveraging its strength as a business hotel to increase its market share of international MICE business.
MICE now makes up 40 per cent of business and the 513-key hotel is targeting 60 per cent.
General manager, Eric Tan, said: “The use-up rate of the hotel is higher with international MICE business. With more international MICE business, we also get to showcase Malaysia as a strong MICE destination in this region.”
To generate more awareness of the hotel and its facilities to event organisers, DMCs and international delegates, the property is the official venue of Malaysia’s inaugural Business Events Week organised by the Malaysia Convention & Exhibition Bureau (MyCEB) next month (TTGmice e-Weekly, July 3, 2014).
The hotel will also participate at international tradeshows, follow MyCEB on overseas roadshows and participate in sales missions organised by Accor.
Tan said one of the selling points of Pullman Kuala Lumpur Bangsar is its ballroom, which is one of the largest pillarless ballrooms in Kuala Lumpur and can accommodate up to 2,000 people in theatre-style and 110 round tables for banquet seating. The property also has 11 meeting rooms and an executive boardroom.
The property will be further enhanced by this year-end with the opening of two new F&B outlets – the first a fusion restaurant serving Japanese, Chinese and Thai cuisine, and the other a rooftop bar on the 28th floor providing a clear 360º view of the city. This brings the total number of F&B outlets at the hotel to six.