MACAU Government Tourist Office (MGTO) is shoring up Hong Kong arrivals with its Surprise Macau campaign, launched last week.
Stanley Mok, general manager of MGTO, remarked that the influx of Chinese visitors in recent times has rendered Macau less attractive to visitors from Hong Kong, as the latter prefers less crowded destinations.
From January to July, the total number of visitors to Macau rose eight per cent to 15.3 million. Travellers to Macau via Hong Kong also rose by 17.1 per cent or 2.9 million, with the majority of visitors coming from China. Meanwhile Hong Kong arrivals dropped 6.1 per cent.
To bring this market back, Surprise Macau will disseminate information on the latest statistics, hotels and development projects, major events, trails and summer highlights in the territory.
The NTO will focus on promoting new projects, especially those on the Cotai Strip. Scheduled for completion in mid-2015 are The Ritz-Carlton's first all-suite hotel, the world’s largest JW Marriott as well as retail space for high-end boutiques, and meeting and convention space at Galaxy Macau; the boutique Hollywood Roosevelt Hotel sporting 1950s décor; and Las Vegas Sands’ The Parisian Macau hotel featuring an Eiffel Tower at half the height of the original.
Projects due for completion by 2016 include MGM Cotai’s rooms and gaming facilities; Wynn Palace’s rooms, restaurants, recreational, 3.2 ha lagoon, gaming and meeting facilities; as well as Louis XIII Holdings’ duplex suites, villas, invitation-only Atelier and Michelin three-star L'Ambroisie.
At Fisherman's Wharf, three brand new hotels, Harbourview Hotel, Legend Palace and Legendale Hotel, will commence operations between 2014 and 2016. Its existing dinosaur exhibition, hotels and fine dining restaurants will also be revamped.
- Translated from TTG China e-Daily, August 18, 2014, article by Ong Yanchun