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New travel tradeshow for India in 2015
S Puvaneswary, reporting from IT&CMA, Bangkok, October 2, 2014

FORMED just slightly more than a year ago, the Federation of Associations of Indian Tourism & Hospitality (FAITH) has managed to garner the support of the government to launch a new B2B MICE and leisure show in India from April 23 to 25, 2015.

Sarab Jit Singh, vice chairman of FAITH, said the federation would be jointly organising the inaugural event with two key ministries, namely the Ministry of Tourism and the Ministry of Commerce.

While the name and location of the tradeshow has yet to be determined, Sarab added FAITH will be responsible for the sourcing of buyers for the show.

The federation is also trying to bring together all foreign airlines that fly to India to look at marketing India collectively as a tourism destination, and to see how best it can partner with the airlines for the show.

In addition, Sarab said the federation has been providing support to local associations bringing international events to the country, by liaising with the relevant authorities for cargo clearance, airport facilitation, and other needs they may have.

It has also helped to reduce the bureaucracy that foreign companies would otherwise face in attracting exhibitions and corporate events to India, acting as a facilitator to ensure the smooth running of their events.

FAITH comprises 10 associations throughout India. They are: Travel Agents Association of India; Indian Association of Tour Operators; Travel Agents Federation of India; Association of Domestic Tour Operators of India; Adventure Tour Operators Association of India; Indian Tourist Transporters Association; Federation of Hotel and Restaurant Associations of India; India Convention Promotion Bureau; Indian Heritage Hotels Association; and Hotel Association of India.


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