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STB to shame errant retailers by publishing blacklists

(17th Sep 2003)

THE Singapore Tourism Board (STB) has implemented tougher actions against errant retailers, who victimise tourists with their unethical practices, and “put Singapore's reputation as a fun and friendly city-state at stake”.

The board has set up a hotline at 1800-736 3366 to assist tourists who have bad experiences during their stay. A marketing and tourist education campaign focused on giving shopping tips and recommending shopping locations will also be launched next month to help tourists to make more informed decisions.

The first monthly blacklist of errant employers will be carried in the October issues of publications such as The Real Destination Singapore and the Official Map of Singapore, on STB's website at, at the Singapore Visitors centres and Touristline at 1800-736 2000. The STB said it received over 800 complaints last year.

Organisations such as the Sim Lim Square Traders' Association, known for its electronic goods, will be launching a Star Retailers Programme in October to encourage good retail practices. Member retailers will offer a money-back guarantee for any product sold above certain recommended retail prices.

STB deputy chairman and chief executive, Mr Lim Neo Chian, said: “Apart from implementing tougher measures against errant retailers, we also want to reward retailers who demonstrate good retail practices. This is in line with the Art of Service and the Tourism Awards to encourage strong work ethics in the tourism workforce and to raise the overall service quality of the industry.”

The STB said it received over 800 complaints last year, more than 50 per cent of which were retail related.

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