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Indonesia looks to Australian travellers

(19th Sep 2003)

A FACT-FINDING mission from the Indonesian Ministry of Culture and Tourism visited Australia recently as part of a plan to consult with the travel industry and all interested parties here about the future growth of Australian tourism to Indonesia.

Led by Ministry's assistant deputy for market development, Mr Wardiyatmo, the mission is involved with the Indonesian National Tourism Blueprint Marketing Team, which takes a three- to five-year perspective on ideal planning for the future. Its focus is on Australia, Japan and South Korea.

Mission facilitator, Mr David Sanders, said the mission visited Melbourne and Sydney to learn from the industry to create future marketing efforts in Australia by both the government and the Indonesian travel and hospitality industry.

Mr Sanders said: “We came to Australia to learn we wanted to hear both the positive opportunities and any negatives standing in their way. Our aim is to provide Indonesia with a clear consensus of what Australia needs, so that in turn the Indonesian government, regional tourism authorities, and private companies in the tourism and hospitality industries, can respond with common purpose, working from the same plan and speaking with one voice as issues arise.

“We are also focusing closely on what our main competitors in the South-east Asian travel market are doing to attract the Australian outbound market and how Indonesia can best position itself to compete effectively with them.”

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